雖然Suzuki仍未發佈上月的銷售資料,但估計這個日本品牌不太可能成為唯一倖存者。
對!當看到9月全美汽車銷售資料統計時,想必所有業界同仁都會心灰意冷。2008年9月,所有在美國銷售汽車的生產商和單個品牌,無論從日均銷售率計算,抑或從總銷量計算,與去年同期相比都呈現下降趨勢。現時還無法證實是否開創了歷史先河,但至少在2006年以來,從未有過如此光景。
與去年同期相比,汽車生產商當中,跌幅最小的是GM,總銷量和日均銷售率分別下降15.8%和12.3%;跌幅最大的是Nissan北美集團,總銷量和日均銷售率分別下降36.8%和34.2%!
汽車品牌商當中,此前一直維持逆市而上的Mini終於敗下陣來,9月總銷量和日均銷售率的跌幅分別為6.7%和2.8%;Audi是9月的大贏家,但贏取的僅僅是跌幅最小,總銷量和日均銷售率分別下降5.4%和1.5%;至於最大輸家,毋庸置疑是Hummer------已經連續N各月成為跌幅大王,總銷量和日均銷售率分別下降54.8%和52.9%!如此下去,真擔心Hummer很快就會從人們的視野中消失。
| BY THE NUMBERS - September 2008 |
| Brand |
Vol. % Change |
Total Sales 9/08 |
Total Sales 9/07 |
DSR % Change |
Daily Avg. 9/08 |
Daily Avg. 9/07 |
Acura
|
-30.4%
|
9,997 |
14,369 |
-27.5% |
417 |
515 |
| Audi |
-5.4% |
7,584 |
8,020 |
-1.5% |
316 |
321 |
| BMW |
-29.5% |
14,744 |
20,901 |
-26.5% |
614 |
836 |
| Buick |
-20.5% |
14,121 |
17,754 |
-17.1% |
588 |
710 |
| Cadillac |
-39.1% |
12,432 |
20,398 |
-36.5 |
518 |
816 |
| Chevrolet |
-11.2% |
172,803 |
194,637 |
-7.5% |
7,200 |
7,785 |
| Chrysler |
-39.6% |
23,346 |
38,668 |
-37.1% |
973 |
1,547 |
| Dodge |
-25.2% |
62,572 |
83,671 |
-22.1% |
2,607 |
3,347 |
| Ford |
-33.8% |
102,685 |
155,037 |
-31% |
4,279 |
6,201 |
| GMC |
-12.8% |
39,029 |
44,754 |
-9.2% |
1,626 |
1,790 |
| Honda |
-23.2% |
86,629 |
112,831 |
-20% |
3,610 |
4,513 |
| HUMMER |
-54.8% |
2,298 |
5,080 |
-52.9% |
96 |
203 |
| Hyundai |
-25.4% |
24,765 |
33,214 |
-22.3% |
1,032 |
1,329 |
| Infiniti |
-24.1% |
7,779 |
10,250 |
-20.9% |
324 |
410 |
| Jeep |
-42.8% |
21,431 |
37,460 |
-40.4% |
893 |
1,498 |
| Kia |
-27.8% |
17,383 |
24,087 |
-24.8% |
724 |
963 |
| Lexus |
-36.1% |
16,045 |
25,113 |
-33.4 |
669 |
1,005 |
| Lincoln |
-22.5% |
7,571 |
9,764 |
-19.2% |
315 |
391 |
| Mazda |
-35.6% |
16,169 |
25,098 |
-32.9% |
674 |
1,004 |
| Mercedes-Benz |
-16.4% |
18,779 |
22,459 |
-12.9% |
782 |
898 |
| Mercury |
-43.2% |
6,478 |
11,403 |
-40.1% |
270 |
456 |
| MINI |
-6.7% |
3,762 |
4,031 |
-2.8% |
157 |
161 |
| Mitsubishi |
-39% |
7,378 |
12,102 |
-36.5% |
307 |
484 |
| Nissan |
-38.4% |
51,786 |
84,019 |
-35.8% |
2,158 |
3,361 |
| Pontiac |
-26.7% |
23,324 |
31,817 |
-23.6% |
972 |
1,273 |
| Porsche |
-44.8% |
1,458 |
2,641 |
-42.5% |
61 |
106 |
| Saab |
-27.2% |
1,765 |
2,424 |
-24.2% |
74 |
97 |
| Saturn |
-10.8% |
18,528 |
20,776 |
-7.1% |
772 |
831 |
| Subaru |
-11.9% |
14,491 |
16,457 |
-8.3% |
604 |
658 |
| Suzuki |
N/A |
|
|
|
|
|
| Toyota |
-31.8% |
128,215 |
187,929 |
-28.9% |
5,342 |
7,517 |
| Volkswagen |
-9.4% |
17,109 |
18,891 |
-5.7% |
713 |
756 |
| Volvo |
-51.8% |
4,054 |
8,408 |
-49.8% |
169 |
336 |
| COMPANIES |
|
|
|
|
|
|
| BMW Group |
-25.8%
|
18,506
|
24,932
|
-22.7%
|
771
|
997
|
| Chrysler LLC |
-32.8% |
107,349 |
159,799 |
-30% |
4,473 |
6,392 |
| FoMoCo |
-34.6% |
120,788 |
184,612 |
-31.8% |
5,033 |
7,384 |
| General Motors |
-15.8% |
284,300 |
337,640 |
-12.3% |
11,846 |
13,506 |
| Honda America |
-24%
|
96,626
|
127,200
|
-20.9%
|
4,026
|
5,088
|
| Nissan NA |
-36.8% |
59,565 |
94,269 |
-34.2% |
2,482 |
3,771 |
| Toyota Mo Co |
-32.3%
|
144,260 |
213,042 |
-29.5% |
6,011 |
8,522 | September 2008 had 24 selling days versus 25 selling days for September 2007
|